Google Ads Research | Google Ads Open Research

Google Ads Research

Open source code and research to enable Google Ads marketers

Kill Wasted Spend And Scale What Works With Layered N-Gram Analysis

Layered n gram analysis is the most effective way to improve search term performance.

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Find which of your Google Ads Competitors Are Influencing Your CTR and CPA

Who actually impacts your CTR and CPA?

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The Effect Of Sentiment Score On Ad Rank

This is how the positivity or negativity of a headline influences Google Ads headline performance

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Run Serverside Google Optimize Tests With Cloudflare Workers

Google Optimize typically slows down your site. This is the easiest way to get the benefits of Google Optimize, without the speed penalty.

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