Open-Sourced Analytics Code and Research For Google Advertisers
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Kill Wasted Spend And Scale What Works With Layered N-Gram Analysis
Layered n gram analysis is the most effective way to improve search term performance.
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Find which of your Google Ads Competitors Are Influencing Your CTR and CPA
Who actually impacts your CTR and CPA?
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Spot The Dimishing Returns of Higher and Higher CPC's
Google likes to jack up your CPC's, are they doing too much?
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The Effect Of Sentiment Score On Ad Rank
This is how the positivity or negativity of a headline influences Google Ads headline performance
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Run Serverside Google Optimize Tests With Cloudflare Workers
Google Optimize typically slows down your site. This is the easiest way to get the benefits of Google Optimize, without the speed penalty.
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About
![austin pena headshot](/austin_pena_headshot.jpg)
Founded by Austin Pena, Google Ads Open Research
enables technical marketers to quickly make meaningful changes on accounts.