Open-Sourced Analytics Code and Research For Google Advertisers

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Kill Wasted Spend And Scale What Works With Layered N-Gram Analysis

Layered n gram analysis is the most effective way to improve search term performance.

The Effect Of Sentiment Score On Ad Rank

This is how the positivity or negativity of a headline influences Google Ads headline performance

Run Serverside Google Optimize Tests With Cloudflare Workers

Google Optimize typically slows down your site. This is the easiest way to get the benefits of Google Optimize, without the speed penalty.

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Founded by Austin Pena, Google Ads Open Research enables technical marketers to quickly make meaningful changes on accounts.