Open-Sourced Analytics Code and Research For Google Advertisers

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Kill Wasted Spend And Scale What Works With Layered N-Gram Analysis

Layered n gram analysis is the most effective way to improve search term performance.

Find which of your Google Ads Competitors Are Influencing Your CTR and CPA

Who actually impacts your CTR and CPA?

Spot The Dimishing Returns of Higher and Higher CPC's

Google likes to jack up your CPC's, are they doing too much?

Google Bills 134% more for conversions on 10.3% of max conversions spend

An analysis of 8 billion clicks across 330k ad accounts

The Effect Of Sentiment Score On Ad Rank

This is how the positivity or negativity of a headline influences Google Ads headline performance

Run Serverside Google Optimize Tests With Cloudflare Workers

Google Optimize typically slows down your site. This is the easiest way to get the benefits of Google Optimize, without the speed penalty.

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Founded by Austin Pena, Google Ads Open Research enables technical marketers to quickly make meaningful changes on accounts.