Open-Sourced Analytics Code and Research For Google Advertisers

View the Research

Open source code ready to optimize your account

Request code to optimize an account or research on optimization

Best Of

Kill Wasted Spend And Scale What Works With Layered N-Gram Analysis

Layered n gram analysis is the most effective way to improve search term performance.

Find which of your Google Ads Competitors Are Influencing Your CTR and CPA

Who actually impacts your CTR and CPA?

The Effect Of Sentiment Score On Ad Rank

This is how the positivity or negativity of a headline influences Google Ads headline performance

Run Serverside Google Optimize Tests With Cloudflare Workers

Google Optimize typically slows down your site. This is the easiest way to get the benefits of Google Optimize, without the speed penalty.

About

Founded by Austin Pena, Google Ads Open Research enables technical marketers to quickly make meaningful changes on accounts.